Why Companies Untouched by Patent Trolls Become Prime Targets
Companies that make, sell, or just use technology but have yet to be sued by a patent troll are particularly vulnerable to new lawsuits. More than half of the companies that patent trolls have sued each year in recent years have been “first-time” defendants—those that never before faced such litigation.
Patent trolls persist in seeking out first-time defendants because it is easier to get fast, lucrative settlements from them than from experienced defendants.
Surprise factor: First-time defendants are more likely to be blindsided by a patent troll suit—not only surprised by the attack but lacking expertise to readily evaluate the threat. Plaintiffs leverage the complexity of both subject matter and legal procedure in patent cases to get a fast and firm upper hand on less experienced defendants.
Sticker shock: It is widely understood that legal costs for a single suit can range from tens of thousands of dollars to six and seven figures. Plaintiffs count on first-time defendants to settle fast, motivated by fear of runaway costs and unpredictable results.
Control: First-time defendants are less likely to know about or utilize newer legal tools to fight back. Such tools for challenging the validity of an asserted patent—products of patent reform and the Alice Supreme Court decision—are largely used by well-resourced defendants that have the expertise, time, and budget on hand for such tactics. From a practical standpoint, first-time defendants often lack access to these tools, again giving plaintiffs greater power to pressure settlements.