For a long time, patent troll attacks were largely unpredictable and unquantifiable. For smaller and mid-sized companies, that unpredictability has made annual budgeting complex and difficult because a single patent lawsuit can run into the millions of dollars.
But gauging a company’s risk of getting sued—and protecting against that risk—is possible and feasible for companies of all sizes and budgets now, given the right data and intelligence. What was once a “black box” is now an increasingly transparent system of well-understood costs.
Here’s what every company should know:
- Not all patents—and not all trolls—are created equal. Well-written, soundly granted patents represent greater financial risk. Similarly, every troll executes its monetization strategy slightly differently. Knowing the history of a patent, and the past behavior of the troll suing over that patent, informs the estimated length of a suit, cost of legal representation, and amount of the probably settlement demand.
- A company’s risk of getting sued can be evaluated by looking at peer companies that are in litigation. It’s also helpful to study what patents have come up for sale—and patents that have been recently purchased by a troll.
- Litigation levels and trends in the company’s business sector, as well as an analysis of the company’s operating results and product strategy, also figure into the equation.
Patent troll litigation creates a host of potential associated costs, including diverting management attention from key strategic imperatives, slowing or cancelling product launches, and diverting capital resource from research and development or hiring legal defense.
Any and all of these corollary costs should inform the calculation of a company’s forward-looking troll risk. This same information can be used to determine a company’s indemnity exposure or risk to portfolio companies.